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In a groundbreaking partnership that promises to unlock the hidden treasures of one of Asia’s most enchanting destinations, Malaysia Airlines and the Sarawak Tourism Board are delighted to have come together to sign a Memorandum of Understanding (MoU) to extend their successful collaboration into 2024.
Sarawak, with its lush rainforests, pristine beaches, and vibrant indigenous cultures, is a region brimming with wonders waiting to be discovered. The partnership between Malaysia Airlines and the Sarawak State Tourism Board will make it easier than ever for travellers to embark on unforgettable adventures. From exploring the dense jungles and wildlife sanctuaries to immersion in the rich heritage of the indigenous communities, Sarawak has wonders for every type of traveller. This collaboration is not only about making travel more accessible; it’s about fostering a deep appreciation for Sarawak’s unique beauty and the importance of sustainable tourism.
Together, Malaysia Airlines and the Sarawak Tourism Board in partnership with UK trade partners, look forward to unveiling the captivating stories and experiences that this hidden gem has to offer, ensuring that Sarawak shines brightly on the global travel map. As the national carrier, Malaysia Airlines has always been a symbol of excellence in the aviation industry, and the airline is delighted to serve as a bridge to a world of incredible experiences.
STB Acting Chief Executive Officer Yusfida Hj Khalid said this joint marketing campaign is a catalyst to better reach out for travellers from the UK to know about Sarawak’s tourism offerings and will make it easier for them to embark on their journey to Sarawak.
“Travellers across the globe today are increasingly inclined towards eco-friendly destinations with sustainability at heart so Sarawak, with its rich biodiversity, unique culture, and commitment to sustainable tourism, perfectly fits the bill,” she said.
“STB’s participation in World Travel Market (WTM) London 2023 is one of the keys to further enhance our strategies to reach out to the UK market and we hope this collaboration with Malaysia Airlines will help us achieve our target of more than 30,000 visitor arrivals from the UK in 2024,” she added.
Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), commented: “We are delighted to fortify our partnership with the Sarawak Tourism Board and play our part in reinvigorating the tourist arrivals into Sarawak. Our flagship twice-daily service from London to our main hub in Kuala Lumpur offers travellers the seamless convenience of connecting to onwards cities to explore the beauty of Sarawak via Malaysia Airlines. As the national carrier, we take great pride in bringing our unique delivery of Malaysian Hospitality across the end-to-end passenger journey, and we look forward to continuing our mission of connecting the world to the captivating charm and cultural richness Malaysia has to offer.”
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