CTM rolls out traveller CRM for enhanced personalised service

Global journey administration firm CTM has launched its proprietary traveller CRM, CTM Advisor, in EMEA elevating personalised buyer service experiences throughout its trans-Atlantic markets. CTM’s 2022 Global Customer Survey discovered the precedence focus for international journey programmes (working in three or extra continents) in 2022/23 can be ‘customer service’.

As such, CTM has fast-tracked the roll-out of its proprietary traveller CRM, which gives journey consultants with a mixture of real-time traveller insights and historic reserving behaviour alongside firm insurance policies and preferences to ship unmatched personalised service throughout a number of areas, utilizing one proprietary system relatively than a number of third-party instruments.

CTM brokers can see the place a traveller is and what disruption they’re going through, proactively rebooking tickets, contacting travellers and offering solely the choices which might be proper for each the traveller and firm. The system additionally integrates a number of current agent instruments into one platform, saving them precious time that may be redirected into offering CTM’s prospects with even better care and a spotlight.

CTM’s Global CTO, Mike Kubasik: “Travellers and journey managers want the perfect of each worlds: the intuitive, quick on-line reserving out there in our award-winning OBT Lightning, and distinctive, private, proactive service the place it’s wanted. It doesn’t matter if a traveller’s flight has been cancelled, they’re not sure what resort is fashionable with native colleagues, or they simply need their London consultants to have quick access to reservations made with their New York workforce, CTM Advisor all the time has the reply.

CTM Advisor is being prolonged to CTM’s UK and Europe groups after a being rolled out to all CTM North American customer-facing groups in current months to ship heightened personalisation throughout the client expertise in CTM’s two largest markets, enabling a seamless service expertise for trans-Atlantic journey programmes.